How to Monitor Social Media for Potential Crises

When it comes to a business crisis scenario, we’re talking about a very real possibility of your company facing some legitimate damage. These damages could include any of the following:

• Reputation damage—customers simply stop trusting you
• Lost productivity—employees lose focus, executives are for

How Building Brand Advocates Can Save You During a Crisis

Many crises are avoidable, should you have a system for crisis monitoring in place. The more proactive you are, the less likely you are to face one. However, that does not guarantee you’ll make it through the life of your business without an issue. No one is bulletproof. Even the most upright companies can f… Read more

How to Stand Out at Your PR Internship

Standing out at your PR internship can open up a slew of career opportunities, but it’s not always easy for interns to get noticed. Simply being a good intern isn’t enough. You have to really work hard if you want to be the intern your boss thinks of when an entry-level position opens up.

So, how can you stand ou… Read more