There are few better ways to shine the spotlight on your company than through an event. Getting together influential people in a room and networking offers opportunities like no other.
But don’t let all that event planning fall flat with a half-empty room. Use … Read more
The PR industry is anticipated to grow to a worth of $134 billion worldwide by 2027. There’s no denying the power of the press, especially when it comes to press releases.
A press release is a powerful marketing tool capable of making a big impact on your business. It can amplify your message, enhan… Read more
Lots of people have confusion between these three terms, and what each of them do for you, so let’s fix that!
Press Release: A press release is a formal, written communication specifically targeted at members of the news media. It is issued by an organization to announce newsworthy … Read more
Nearly 80% of marketers are adding press releases to their content marketing strategies. Press release distribution can help you reach your target audience. You can boost brand awareness, website traffic, leads, and sales.
Not sure how to distribute press release mat… Read more
Nearly 80% of content marketers already incorporate press releases into their content marketing strategies. A press release distribution service can help your content appear on more outlets than ever before. Without press releases, however, you might struggle to reach customers online.
On the fe… Read more
Over 80% of marketers are actively investing in content marketing. In fact, 60% say content can help generate leads and demand. Content creation is the most outsourced content marketing activity among marketers, too.
Creating and distributing your own press releases can feel stressful and time-con… Read more
Press releases are published, on average, between 500 and 1,000 times per day on newswire services. Most of the time, local and national outlets will simply ignore most of these releases. So, for yours to gain coverage, it needs to tick all the boxes. Writing a great press release can be complicated thoug… Read more
Earned media is the most long-lasting and credible media type in digital marketing. One tool that will give you a front foot in the world of earned media is a killer press release.
However, writing a well-crafted press release and ensuring it reaches the relevant media is not easy. You will need a press rele… Read more
An online press release is a digital version of a traditional press release, distributed via the internet. It’s a written communication that reports specific but brief information about an event, circumstance, product launch, or other happening typically rela… Read more
According to research, 63% of journalists prefer news and press releases more than any other type of content. About 44% of them feel that press releases are the most trustworthy source pertaining to brand-related information. It’s evident that press releases are an important part of any marketi… Read more