10 Expert Strategies for Launching a PR Campaign that Gets Results

Did you know that over 80% of consumers say they trust recommendations from journalists more than advertising? That’s just one reason why a strong PR campaign is essential for any business that wants to build credibility and attract customers.

Over 60% of consumers are more likely to make purchas… Read more

7 Tricks for Creating Impactful PR Campaigns

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. Your business should leverage the best PR tactics to build a stronger bond with your customers. You wouldn’t want your business to have negative press, which can push consumers and potential employees away.

PR camp… Read more

7 Factors of a Successful PR Campaign

Public relations is a continuously growing industry with over 230,000 people working as public relations specialists. Why is this field so vast?

Developing a successful PR campaign isn’t a simple or speedy process. It requires careful planning, research, and investments. More and more compan… Read more

Employees – Hiring, Training, Leading – is this Boring Or…?

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy!

Hiring the Right Customer Service Agents to Represent Your Brand

Your customer service agents are your front line employees. These ar… Read more

Email – Forgotten Communication Powerhouse

Boring old email – like the press release, many pundits have declared it dead…I beg to differ! It is true that other modes of communication, like texting, instant messaging, Twitter, etc., have proliferated. And it’s true that email “open rates” have declined.

But her… Read more

Why a List Press Release Might just Give You the Best Bang for Your Buck

There are many different formats you can use when writing your press release. The type of story you’re sharing often dictates which format makes the most sense. However, there’s one format I like to use whenever possible because it just seems to work – the list press release.

One of the most tried and … Read more

Why PR Remains the Red-Headed Stepchild of Marketing

We all know that public relations is the best thing since sliced bread, right? As PR pros we become a little isolated from the rest of the world and think nobody could ever doubt the power of what we’re doing.

The fact is, though, public relations is still seen as the red-headed stepchild of marketing. For eve… Read more

Don’t Mistake Low ROI for No Potential

Return on Investment (ROI) is a funny thing. Sometimes it’s easy to tell when a PR or social media campaign is going to work out and totally be worth your time. Other times campaigns can take forever and it feels like your efforts will ever come to fruition no matter what you do. It doesn’t help that human behav… Read more

Why You Should Be Using Video In Your PR Campaigns

As a PR pro, you know that finding new ways to engage and excite your target audience is absolutely essential to achieving long-term success. Yes, press releases still work, but that doesn’t mean you should rely solely on them to spread your message. With a smart, multi-channel PR approach, you’ll give yo… Read more

Controversial PR – When to Risk It?

Is there ever a time to step a toe over the line? While most of our time as PR pros is making sure we don’t intentionally drive people away, once in a while someone suggest a campaign that has the potential to do just that…  And it works! But how?

If you’ve decided to run a controversial PR campaign, you had b… Read more