Did you know that over 80% of consumers say they trust recommendations from journalists more than advertising? That’s just one reason why a strong PR campaign is essential for any business that wants to build credibility and attract... Read More
It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. Your business should leverage the…
Public relations is a continuously growing industry with over 230,000 people working as public relations specialists. Why is this field so vast? Developing a successful PR campaign isn’t a simple or speedy process. It requires careful planning,... Read More
Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers…
Boring old email – like the press release, many pundits have declared it dead…I beg to differ! It is true…
There are many different formats you can use when writing your press release. The type of story you’re sharing often…
We all know that public relations is the best thing since sliced bread, right? As PR pros we become a…
Return on Investment (ROI) is a funny thing. Sometimes it’s easy to tell when a PR or social media campaign…
As a PR pro, you know that finding new ways to engage and excite your target audience is absolutely essential…
Is there ever a time to step a toe over the line? While most of our time as PR pros…