Should You Be Contrarian When Responding To HARO Queries?

One of my favorite ways to get media coverage and to become a go-to source for reporters is by using…

4 Easy Ways to Provide Commentary on Current Events

You probably already know that one great way to get press is to tie your company to current events. Piggybacking…

Second Person vs. Third Person in Your Business Copywriting

Business Writing Basics When you start a business, your plate gets piled high. Regardless of what industry you fall under,…

Walk a Mile in Your Client’s Shoes

You’ve probably said some variation of this in the past to your client: “I fully understand where you’re coming from!”…

8 Reasons Your Press Release Got Rejected Online

Online press release distribution has become an integral part of most PR campaigns. Thanks to the internet, you can now…

Public Relations Basics: Tips for Your First TV Interview

August is supposed to be a slow month for me, one where I catch up on long-term projects that I’ve…