Social Media To-Do’s for Your Next Press Release

The ideal outcome of a press release is it continues the conversation. After it’s printed or put up on a…

How to Make a Long Press Release Easier to Read

In general, your press releases shouldn’t be very long. In most cases, you should be able to write an effective…

Press Release vs. Media Advisory

What is a Media Advisory?               AKA a Press Advisory A media advisory alerts the media, in a concise manner, to upcoming…

What’s a Media Advisory and Should You Use One?

Whether you’re a seasoned veteran who has written hundreds of press releases for your business or you’ve just finished sending…