What Is a Press Release?

A press release is an official statement issued to news outlets providing information about a specific matter.

Creating an effective press release requires understanding the proper format, structure, and essential elem… Read more

11 Tips for Writing a Business Press Release

Journalists receive thousands of press releases every day. You may wonder if a business press release is still relevant in the digital age. The truth is, a considerable percentage of journalists look at press releases each day to get inspiration for their articles. The evolvement of the press release o… Read more

Notice Us, Please! The Best Practices for Crafting a Media Pitch

If you have an upcoming product announcement, interview opportunities with members of your company, or something you think is really captivating that you want the media to write about, a media pitch may be something you want to consider.

Writing a press release might have been the first thing you though… Read more

How Long Should A Press Release Be?

Want to write a press release, but don’t know how long it should be?

How Long Should A Press Release Be?

Ideally, a press release should be 300-500 words. 400 words is a good target.

Why so short? Because a press release should fit on one page when printed out. If it’s longer than that, journalists tend to get a b… Read more

7 Last Minute Things to Confirm Before Your Press Release Submission

If you’re not a detail-oriented person, then wading through the tiny details of a press release can be hard. Often with a long project and multiple drafts, you don’t want to read through it again. Yet with any press release submission, it’s vital for the document to be free from errors… Read more

What Is the Best Time to Send a Press Release?

Press releases have been around for decades and they are still one of the best methods of providing people with news and information. A press release can garner the attention of the press, bloggers, and other entities to help promote your product, service, or business.

What is a Newswire Service and How Is It Used?

Do you know what a newswire service is? Well, most people don’t, and in the case that you are one of those people. … Read more

Customer Love, Customer Hate, and PR

Don’t Take Your Customers For Granted
When a business owner first starts out, you treasure each and every customer. Heck, each and every transaction is like a small miracle to you, as that money is like your life’s blood.

Somewhere along the way, though, something changes. It’s almost like making a New Yea… Read more

Making the Most of Your Time: 5 Ideas for Marketing Time Savers

“There is not enough time in the day.” How often have you said that to yourself? If you are anything like me, it’s pretty often. Between work commitments, time for family and friends, and all those other necessary things, we are usually in a time crunch. Your marketing efforts should not be one of the things p… Read more