Don’t Mistake Low ROI for No Potential
Return on Investment (ROI) is a funny thing. Sometimes it’s easy to tell when a PR or social media campaign is going to work out and totally be worth your time. Other times campaigns can take forever and it feels like your efforts will ever come to fruition no matter what you do. It doesn’t help that human behav… Read more
How to Become a Respected Name in Your Field
You have something to offer your customers. Maybe it’s a useful product or a service that will make their lives easier. But unless you’ve just come up with a new invention no one’s ever heard of, the odds are there are other people out there doing something very similar to what you’re doing. That means that in … Read more
The 4 Grammatical Rules You Can Break in Blogging
One of the biggest mistakes new bloggers make involves the style in which they write their posts. What usually happens is a new blogger will write the way they were taught in high school English class – formal and in third person. However, what these new bloggers fail to realize is that blogging is not … Read more
20 Ways to Get More Quality Website Traffic
A website that doesn’t get traffic is a useless as a chocolate teapot. Without traffic, you won’t get any leads or make any sales online. It’s as simple as that. Of course, not all traffic is the same, and just any old traffic won’t do. What you need to focus on is driving quality traffic and getting visitors wh… Read more
The 5 Rules of Blog Etiquette
With hundreds of millions of blogs crowding the internet, the blogosphere can be a little bit like the Wild, Wild West at times. People say and do whatever they want, and decency and respect are thrown out the window.… Read more
Escape the Blogalanche: Make Your Blog a “Must Read”
It’s almost hard to believe that a little less than a decade ago, you could actually keep up with the blogosphere. In the years between the dot-com bust and the Web 2.0 explosion, you could count the number of blogs devoted to, say, music or movies on one or two hands. A few years ago, as blogging explode… Read more