Refresh Your Ideas: 7 Ideas to Update Old Content

There are many reasons why it is a good idea to refresh or reuse your blog content from time to…

3 Major Mistakes to Avoid with Your Press Conference

Recently, Sony held a much hyped press conference to reveal the company’s new PS4 gaming console. People were looking forward…

How to Identify Influential Bloggers

Before you can start pitching bloggers, you need to figure out which bloggers are worth pitching to. Just because someone…

How to Be Good at Breaking Bad News

If you run a business, you’re eventually going to find yourself in a situation where you have to deliver bad…

“Magnetize” Your Customers

Despite what the Insane Clown Posse claim, scientists have known how magnets work for quite some time. The cool thing…

7 Tips for Effective Social Media Monitoring

If you aren’t keeping track of what’s being said about you in the social media space, you’re asking for trouble….

What’s your PR “Jumping Off Point?”

Every journey begins with a single step. It’s best to start at the beginning. Every rose has its thorn.

7 Tips for Better Self-Promotion

Self-promotion … Some people do it naturally. Others despise it. Either way, getting it right is crucial to growing your…

Don’t Post Anything That Would Make Your Mom Cry

Many words have been spoken (and typed) about what kind of content you want out on the Internet to represent…

How to Maintain Your Credibility During a PR Crisis

When you’re going through a PR crisis, your credibility is on the line. We live in an increasingly jaded society….