In today’s digital-first media landscape, press releases continue to serve as powerful tools for businesses and organizations. Despite the evolution of communication channels, press releases remain a cornerstone of effective public relations strat… Read more
A press release is an official written announcement that organizations send to news media outlets to share newsworthy information about events, products, services or other developments. Press releases help companies gain media coverage and communicate important updates to the public through jour… Read more
Press releases are vital tools for your nonprofit to amplify its message and achieve its mission. By effectively leveraging them, you can enhance visibility, engage donors, and strengthen community relationships while maintaining cost-effective commun… Read more
Pew Research reports that about 86% of Americans think small businesses make a positive difference in the country. This shows just how important small businesses are in building strong communities. But to succeed, small businesses need the right tools to get their message out.
One of the best tools is a P… Read more
Public relations (PR) campaigns play a crucial role in shaping the image of brands, companies, and individuals. A well-executed PR campaign goes beyond mere publicity – it connects with audiences, builds trust, and drives meaningful outcomes.
The PR market size is expected to grow to $144.28 bi… Read more
Public Relations (PR) is a powerful tool for building and maintaining a positive image for a brand, company, or individual. The landscape of PR is constantly evolving, shaped by changing consumer behaviors, digital platforms, and industry trends.
According to Sprout Social, 88% of PR professionals s… Read more
According to Internet Retailing, a whopping 32% of customers will dig into what others are saying about your brand before making a purchase. Think of it as the modern-day equivalent of asking your neighbor which toaster is the best — except now, your potential customers are asking the entire inter… Read more
Effective communication is crucial during any crisis. Surprisingly, a recent Capterra study revealed that fewer than half of U.S. businesses (49%) have a formal crisis communications plan. Yet, almost all (98%) of those who used their crisis communication plan found it effective.
Without a clear roa… Read more
A press release is a powerful tool… unless it doesn’t reach the right people. Then it’s just an exercise in futility.
Have you ever wondered how to get your press release noticed by the right audience? Sending out a press release can feel daunting, especially if it’s your first … Read more
Fit Small Business reports that 68% of journalists rely on press releases for content ideas.
They use these releases to craft news stories, covering everything from product launches to business achievements. For example, a press release about a new product could lead to a feature article. Press releas… Read more