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Public Relations Headlines and PR NewsMost Recent Public Relations News - PR Fuel ArticlesProtect Your Business From Your Clients - There's a risk/reward quotient with any client.A $700 Billion PR Blunder - The bailout debate: It was politics at its worst and representative democracy at its best, and a lesson in the basic tenets of public relations. Do This, Don't Do That - Take it from Paul McCartney's former wife's former flak, a PR person who trashes a former client is someone who will have a hard time finding work. I Learned It From Watching You, Ben - If you have to tattoo it on the interior of your eyeballs to remember this one basic tenet of PR, then book some time with Spike at Sharp 'n' Inky: Every opportunity for press is not a good opportunity. Dated Controversy - Public relation nightmares can appear out of the blue and be caused by something as simple as a timestamp, or a search result, or an inaccurate headline. A Vacation Without PR? No Way - What did you do on your summer vacation? PR Fuel crisscrossed the country - and still couldn't escape PR. PR Doesn't Win Wars - Utilizing modern PR tactics is, of course, part of the battle to "win hearts and minds" - inside or outside a warzone. The 2008 PR Olympics - At the Olympics, it's not only the athletes whose performances can make or break their careers. The host country, activists, sponsors and the network covering the games also have a lot at stake in the global PR arena. Being Cool Is Hard - Before exposing your company or product to the scrutiny and judgement of the press and public, make sure you're ready for primetime and won't be beleaguered by the prospect of overcoming first impressions. LinkedIn to Yuengling - An interesting public relations debacle was brewing at beer-maker Yuengling, and the company scored a C+ for its efforts to defuse the situation.
PR Toolkit™ - Top 10 PR Fuel ArticlesMake Room for the Press on Your Web Site - If you don't have an online pressroom, or use our eNewsroom™ service, this article explains why you should. Mastering the Interview - Whether being interviewed for an radio or television interview, these tips will help prepare you for both the expected and unexpected. Who Should Write Your Press Releases? - Before you write your own press release, consider your options. There Is No Magic Bullet - The belief that one single press release on one single day is all you or your company needs is an unrealistic dream. This article sets the record straight on your expectations and goals. Hook Editors With Strong Openings - It takes a hook to catch a fish ... or an editor. In this case, the hook is a newsworthy angle. Taking Charge of Your Communications With a Media Audit - A media audit may be just what you need to assess your current and future pr strategy. The News Conference: Controlling Your Message - The news conference remains one of the most abused events by companies and pr firms. This article provides tips to get the most out of your news conference and leave you in control of the message being announced. Meet The Press - Tips for First-Time Press Interview - This article will help you keep your cool when you're in the hot seat. Smashing the Myth of the Press Release - If you worship at the shrine of the press release, it's time to rearrange your priorities. Using Plain Language In Public Relations - A simple, concise press release that is easy to understand will get more results than a wordy, jargon-filled press release that fails to get its point across. The surprising thing about this common sense advice is how often it is ignored.
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