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PR Fuel: A Vacation Without PR? No Way
If you're wondering why there was no PR Fuel for the past
two weeks it was because for the first time since December
2006, I actually took a real vacation.
My 11-day trip took me from New York to Seattle to St. Louis
to Chicago and back home again. I attended a wedding and
five baseball games in three cities. I even took time to do
a little business in between sightseeing, eating and
drinking.
As I've been known to do while on vacation, I was on the
lookout for public relations winners and losers. I was
surprised by some of the winners and even more surprised by
some of the losers.
PR Winner - American Airlines: Amazing, right? Consider the
fact that I flew five flight segments into four airports
over 11 days and I encountered zero problems. An equipment
issue delayed one flight by about 30 minutes, but the pilot
quickly and clearly communicated the issue to passengers.
Employees were helpful, courteous and compassionate as they
let my overweight baggage slide without additional fees at
three airports. My luggage was undamaged and arrived without
a problem. Throw in the fact that I upgraded to First Class
very cheaply on the last flight segment and I'm happy to say
that all of my anxiety about flying so much over a short
period and on a tight schedule quickly dissipated. Did I get
lucky? Perhaps, but this is the second time in a row that
I've had an above-average experience flying with American.
The airline will get my business until the company proves it
no longer deserves it.
PR Loser - Seattle: The Emerald City is a wonderful place,
at least I think so. Seattleans, however, apparently have a
different idea of their hometown. Casual acquaintances, an
old friend, cab drivers, bartenders, baseball fans and
salespeople were among those who talked their city down
after they found out I was from New York. I've honestly
never been to a place with such a self-esteem problem, and
I'm still not sure if it was all part of some ploy to keep
out East Coasters. People apologized for the weather,
"boring" nightlife, lack of culture, traffic, transportation
system and just about everything else they could think of.
The odd thing is that the weather was absolutely beautiful
for most of my visit, the nightlife was fun, the Seattle Art
Museum is a great institution, traffic is mild compared to
most major cities and I rode the bus for free most of the
time. Blame it on the rain, perhaps, but Seattle's civic,
business and cultural leaders would do well to remind people
that they live in a great city and that residents should
spread such a message.
PR Winner - Starwood Hotels: I stayed at the Westin Seattle
and Sheraton St. Louis City Center, hotels owned by
Starwood. Staff at the Westin were exceptional and both of
my stays were great. I was able to check in early at both
properties and they even let my father, who beat me to the
Sheraton by four hours, check in without me despite the fact
that he wasn't on the reservation. I'm a member of the
Starwood Preferred program and the company has treated me
very well. My experiences at the Starwood properties went a
long way towards building customer loyalty.
PR Loser - Hyatt Hotels: When I think of Hyatt I generally
think of high-quality hotels in the 4-star arena. The Hyatt
Regency Chicago would be such a place if it were not for the
fact that the place resembles a drunk tank at Mardi Gras.
I've never been in a hotel populated by so many drunks. One
woman threw up in the lobby, another woman screamed "fire"
in the hallway at 4:45 AM and three guys used an elevator as
a wrestling ring. The hotel staff was ill-informed, twice
badly misquoting prices offered by third-party services but
booked through the hotel. The experience really sullied the
Hyatt brand as far as I'm concerned, and my father took some
grief from me for booking us into what seemed like a
perpetual prom night.
PR Winners - Restaurants: Be it Samurai Noodle in Seattle,
Tucker's in St. Louis or Hopleaf in Chicago, virtually
everywhere I ate and drank on my trip lived up to my
expectations. I mixed in a smattering of "must eat" places
with some local joints and came away impressed. I, of
course, read about these businesses online and it was nice
to see businesses deliver the experience I expected. The
best meal of the trip was the Italian sausage and peppers at
Harry Caray's in Chicago. (We were skeptical about eating
there, but my cousin's husband is a local and he suggested
it.)
PR Loser - MetroLink: The light rail system in St. Louis is
great because you can basically ride for free. There are
places to purchase tickets, but there are no ticket-takers
or machines to process tickets. Apparently you're supposed
to validate your ticket at a punch machine on the train
platform, but you wouldn't know this unless you spent a lot
of time studying the system. I bought a $4.50 one-day pass
and used it for three days, riding the train to and from the
airport and area attractions. I think I could have gotten
away without buying any ticket and pressed my luck that no
transit worker or police officer would ask for one. The
Metro agency needs to do a better job of explaining the
ticketing process.
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Ben Silverman is currently the Director of Development and a
Contributing Editor for Indie Research
(http://www.indieresearch.com), an independent investment
research service. Previously, Ben was a business news
columnist for The New York Post and the founder/publisher of
DotcomScoop.com. He can be reached via email at
bensilverman@gmail.com.
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