Public Relations Role Models: What You Can Learn From Pro Athletes
By now we all know it’s rarely worthwhile to hold up professional athletes as role models. While athletes still rank as popular heroes for kids, we’ve definitely seen a shift in the past decade to more traditional role models — teachers, doctors, etc. But one arena where it is worth loo… Read more
How to Stand Out in a Crowded Public Relations Industry
High energy prices, troubled industries, flatlining online advertising growth, and geopolitical concerns are just some of the headwinds the U.S. economy faces these days. One would think that these issues would also impact spending on public relations, but that does not appear to be the case. Good new… Read more
Turning the Tables: A Journalist Talks Public Relations
A while back, a friend who works in the public relations industry cornered me with a few questions. The following discussion about public relations and the media takes a little peek into how the two intertwined industries relate to each other.
Q: Would you ever consider moving to the dark side of public rel… Read more
Public Relations vs. Journalism: Clashing Agendas
It’s perhaps one of the longest running questions in public relations: How do you deal with a journalist who has an agenda? Some journalists do have agendas; columnists are paid to comment on the news and provide opinion, not just report the news. Even in traditional reporting, sometimes a persona… Read more
Public Relations Basics: Mastering the Television Interview Process
During my first television interview, the producer had one piece of advice for me: Don’t use profanity. During my second television interview, the producer had another piece of advice for me: Be controversial. Public relations consultants should take both of pieces of advice to heart. But there… Read more
Note to PR Pros: Keep Your Key Messages Consistent
Consistency in public relations is important. Public relations consultants and corporate executives are often told to “stay on message” and not to stray from a script. Companies and organizations put an enormous amount of time and energy into hammering home a consistent key messages, be … Read more
Public Relations in a Political Crisis
I have one friend from the country of Georgia, and we were talking on the phone when President Mikheil Saakashvili of Georgia appeared on NBC News to discuss the recent Georgian crisis. Saakashvili compared Russia’s current actions to those of its predecessor, the Soviet Union, in 1956 in Hungary … Read more
Comcast sCares: Scenes from the Trenches in the Battle with Wretched Combastic Service
Ask AI for a short summary of this article
This isn’t broadband. This is war.
Comcast uses the phrase “Comcast Cares” but my experience with the company seems to show they care only up to a point. If, like the majority of users, you get cable installation and it works, that’s great… Read more
Public Relations Basics: Avoiding Press Leaks and Fixing Mistakes
In the world of public relations, press leaks can be damaging affairs. Sensitive internal information being sent to journalists can wreck a company’s reputation, cost it customers or clients, or even land it in legal hot water. But how can public relations consultants prevent press leaks, or at l… Read more
Preparing for a Television Interview
Recently I appeared live on national television. (Well, it was actually cable, but that’s national now.) Using my experience as an example, this installment of PR Fuel discusses the pros and cons of television-based public relations. Hopefully you’ll be able to take away some tips about h… Read more