You’re trying to improve job recruiting and retention. You’re worried about local backlash over your expansion plans. You’re about to launch a new product or service. The next step is finding out what your audience is thinking. If you try to guess, you could waste a lot of time and mone… Read more
Public relations professionals take note: Crisis management is not the mastery of spin, but preventing a PR nightmare. Read the following tips from communications consultant Allan Bonner, a specialist in crisis management and media training, and then ask yourself whether or not your company or PR fir… Read more
Everything is on sale. That was the big message public relations and advertising departments were desperate to get across last week and earlier this week, as retailers tried to pry money out of the wallets of cash-strapped consumers. The message was received, to a certain extent.… Read more
Election season is over, the economy is in the dumps, and winter is creeping in. As such, here are some random musings on the current state of public relations and a few tips for PR professionals.… Read more
Clients often have lofty expectations, pushing for “big hits” instead of a steady stream of solid media exposure. In doing so, they may miss out on important public relations opportunities by ignoring the possibility that a magazine with a circulation of 30,000 can do as much for them as an a… Read more
Even seasoned public relations pros sometimes need to be reminded how to get the best results when they send out a press release. Whether you’re a press release newbie or have sent out hundreds of releases during your career, the following tips should serve as a reminder of wh… Read more
There’s really nothing funnier than a PR person freaking out. If you’re a journalist, that is. Public relations folk and journalists are very similar. Where journalists and PR people freak out is where the difference between the two beasts really becomes noticeable. Journalists freak ou… Read more
In the promotion of your business through public relations, there are a number of “fatal” mistakes you can make that will kill or distort your coverage. Of these, there are “Seven Deadly Sins of Public Relations” that will ruin your chances of success, and probably lead to bad p… Read more
You received the call you’ve been waiting for. A radio producer has scheduled an interview to discuss your book, service, product, or issue that you want to promote. You know that discussing your topic on local, national, or even international rad… Read more
OK — you’ve found the story. You’ve lined up a positive quote from within your company — and maybe (if you’re playing in the big leagues) a favorable comment from a professional business analyst. You have the facts, the figures, and the human interest that transforms fac… Read more